What is Travel Effect?

A comprehensive, research-driven initiative to change mindsets, shift American culture and motivate American workers to use more of their earned time off.

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Fact Sheet March 12, 2013

Executive Summary: Family Vacations Create Lasting Memories

Most of us think of travel in terms of looking ahead: plans for spring break, summer vacation, winter holidays. But family vacations are also one of the most important parts of our past, according to a new survey of 3,600+ kids and adults.

Consider, as just one example from the study, that 3 in 4 adults ages 55+ still remember vacations from as early as the age of five, and remember those experiences more vividly that school events or even birthday celebrations.

This executive summary shares key findings that family travel creates a remarkable imprint with stories that last a lifetime and offers evidence-based insights into making your family vacations better than ever.

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